Haide’s Personal Branding Session at West Pecan Coffee + Beer

We love working local. Haide is a north Austin native and West Pecan Coffee + Beer is quickly becoming our go-to meeting location on the run. It was a perfect location for Haide’s personal branding session in Pflugerville.

West Pecan‘s space is bright and airy, and also full of tasteful furniture and other elements. It makes a perfect location for a personal branding session like this. Haide favors bright colors in her outfits and they fit right in with the coffee shop’s brightly colored retro-style furniture.

We were able to get a variety of backgrounds and poses quickly in a small space thanks to the decor. West Pecan’s colorful art and furnishing matched Haide’s bright spring look.

Haide’s Personal Branding

Haide, like us, is almost always on the run. She curates the CiaoBonita blog (and on Instagram) covering lifestyle, travel & fashion. One might safely assume that that her personal brand involves a lot of working on the go, grabbing a latte and bite to eat between other meetings. Adding those elements to her Pflugerville personal branding session felt natural.

A Change of Look

Haide describes this shirt as Neon Yellow on her own blog. Working with such a bold color, we used some of the more neutral areas of the coffee shop to balance out her outfit.

Personal branding sessions are always a bit of a journey of discovery. Like at portraiture, we strive to find images of our subject that tell a more in-depth story than a simple image might seem to at first. Fashionably working on the go in Pflugerville (and around the world) was the story we arrived at for this personal branding session.

We want to give a big thanks to West Pecan Coffee + Beer for letting us use their beautiful space. It’s always a pleasure working there, whether it’s answering emails, or a full photo shoot. We’ve photographed West Pecan before, in particular, some of their menu items, as a part of their own marketing effort.